Google vs Bing: Rose-tinted glasses?

Since the launch of Bing I've been seeing so much media hype ( try search bing on google news ) about Bing, its increasing market share, how it is bypassing yahoo (now on two occasions) as #2, etc. After trying out Bing a few times I started to find it all hard to believe. How was it having the impact I was reading about?

The source of all the latest and greatest on which search engine has what market share is Statcounter. Yet if you look at Statcounter there are two very big misses... almost like we are being presented the facts through rose-tinted glasses.

The Facts ( Statcounter: Jan 01 2009 - July 09 2009 )

1. MSN + Live search = Bing
Bing replaces both MSN search, and Live search (perhaps other Microsoft search tools too?). Combine the usage of these without any marketing dollars and what do you get? Well a little short of where Bing is per Statcounter, but not by much.

It seems to me that forgetting to point out that Bing naturally gets the MSN search and Live search traffic is a good way to show grand results against marketing/promotion dollars. Bing 0% to 10%+ in just a month? Come on? Really?

How much money is Microsoft sinking into Bing, and what is the return against historic MSN and Live search return?

2. Live vs Yahoo
Does anyone notice that this year Windows Live on its own would bypass Yahoo periodically. Did that make headline news? Should that historical data have an impact on the way we look at Bing's data?

Well whats next?
I expect if Microsoft does keep sinking large amounts of marketing dollars into Bing that it will increase its marketing share by minimal amounts. Maybe?

Further Pondering
1. What about Mobile search? Is Microsoft not really taking that seriously? It feels like Google and Yahoo are. With the mobile vs PC search usage in emerging Asian markets will PC search still be something we even pay attention to as a measurement of who holds market share?

2. As Chrome (and in the distant future Chrome OS) pick up market share in their sectors what impact will they have on Search Engine market shares? It feels like Microsoft search tools have already failed at keeping Windows/IE users by presetting their browser search and home page.